Adama is the Co-Founder and CEO of the Moleskine Foundation. Adama brings a unique hybrid background in management and cultural studies to his work designing and building innovative organisations able to generate social impact.
Adama graduated in Linguistic and Cultural Mediation from the University of Milan, obtained a Master in Public Management (MPM) from the Bocconi School of Management and a Master in Business Administration (MBA) from the University of Geneva. After graduating, he worked as a management and strategy consultant for various public and not-for-profit organizations among which the United Nations, in education, social entrepreneurship, and innovation.
As the CEO of the Moleskine Foundation, he is committed to explore and leverage the intersection of business, education, culture, and social development to create new and meaningful public value.
Co-founder and Programs Director
Elena was born in Moscow, Russia, but feels like a citizen of the world. She obtained her first degree in Linguistics and International Communication at the Moscow State Linguistic University. She continued with her Masters of Science in Journalism and Mass Communication with focus in Advertising at San Jose State University, California, USA. She spent 13 years working at such advertising agencies as Ogilvy&Mather, Goodby, Silverstein&Partners and Leo Burnett, where she was a Client Service Director on multiple key international accounts on a worldwide and European level.
In May 2014 she decided to radically change her career path and devote herself entirely to culture and knowledge first as Director of Communication of the Foundation and then move on to the current role of Director of Programs. In her free time she dances, attends film festivals and gets to know the world.
Art Collection and General Services Manager
Rossella earned her degree in Foreign Languages and Literature at the I.U.L.M. University in Milan. Soon after, she started working in a multinational pharmaceutical company. During this long and fruitful working experience, she challenged herself in three different vital sectors: Direction of Public and Government Affairs, OTC Marketing Department (Consumer Healthcare Division), Corporate Health Department.
Thanks to the experience gained in Internal and Corporate Communication, she was able to join Edelman Public Relation Worldwide as Senior Account Executive for Health Care products. After few years, she decided to leave for Paris with her family. At the end of three intense and enriching years, she returned home and “discovered” lettera27. In 2007, she started her collaboration with the Foundation. She is responsible for Moleskine Foundation‘s notebooks collection.
Head of Marketing and Communication
Daniele has over ten years’ experience in Marketing, Business Development, and Partnerships. After spending three years at Moleskine Company, where he was responsible for Licensing, B2B, and Partnership departments, he joined Moleskine Foundation at the end of 2019. His career started at the Adidas Brand.
First in Italy, where he managed Licensing and B2B Channel for five years. Then at the Adidas HQ in Germany, where he joined the Global B2B Department for a couple of years, leading sales and marketing strategy maximizing Adidas sponsorship agreements with the top sporting Clubs and Federations in the World. Daniele was born and raised in Perugia, where he graduated in Communication Science at the University for Foreigners of Perugia. He is a proud dad of two girls, a talented but not very consistent runner, and a food culture enthusiast.
WikiAfrica Education Manager
Papa has been helping to shape and manage social impact projects for the past 8 years, from the private sector, as an independent, and now in the non-profit sector. The sustainability and social impact path began with a CSR Project Management role in Nando’s, an international restaurant chain.
After running some local, national, and international projects across the brand group, Papa left to go independent. His client work was spread between USA and London. This allowed him time to increase activism on UK homelessness. This lead to creating 3 main pieces of impactful content: the release of his first book, “In Our Hands: Changing the way we see the homeless”, the “In Our Hands” podcast, and the creation of infographics which were mentioned in Forbes.
In 2018, Papa joined the Moleskine Foundation team and, from 2019, became the WikiAfrica Education Program Manager and is responsible for the Foundation’s Monitoring and Evaluation activities. Papa is a father, a writer and poet, and a dancer.
Digital Strategist and Communication Manager
Raffaella, with a degree in Communication Sciences at the University of Turin (and one year Erasmus at the UCD in Dublin), began to deal with culture as a journalist publicist, approaching creativity through contemporary art. For a couple of years she worked at the Castello di Rivoli Museo d’Arte Contemporanea, and then moved on to another creative universe, that of advertising where it has remained for almost twenty years – in large communication groups, D’Arcy and Leo Burnett/Publicis, between Turin, London, Milan and Lausanne. She has dealt with digital communication, from content management to AI, digital strategies, social media and live events, collaborating with large brands and dedicated teams. She held some courses in Digital Press Office and Marketing and Communication at the IED European Institute of Design Turin and at the Catholic University of Milan.
Until – thanks to a fuck-up moment – she felt the need for a creative approach that could have a social impact, and so she arrived at the Moleskine Foundation that was looking for an expert in digital communication. She is a lover of greenery, sailing and swing dances. And she is constantly searching to know the world and tell it with her camera.
Kristie joins the Moleskine foundation after a 15 year career in the international development sector, working at the vanguard of community development for a variety of global development and humanitarian response organizations working across 6 continents.
Committed to art and creativity as a catalyst for social transformation, Kristie started her professional career managing community development and public programs at cultural organizations. Kristie is a graduate of Sarah Lawrence College and the University of Leeds School of Business. A committed lifelong learner, she has also pursued studies in the intersection of arts and Human Rights at the Università degli Studi di Padova.
Roberto Di Puma
Moleskine S.r.l. Chief Commercial Officer
Global Chief Strategy Officer at Interbrand
Co-founder of the Moleskine Company, she conceived the notebook line in the 1990s. Director of Brand Equity and Communication until 2015, she was then a strategic advisor and Board Member of Moleskine. Currently she does not hold a position in the Company and is completely dedicated to non-profit activities.
Previously she worked independently as a consultant on strategic communications and product concept. Her professional experiences led to several teaching positions at various public and private universities.
Author of several socio-anthropological essays and articles on contemporary change, her writing also extend to various other areas: creative writing, poetry, non-fiction and literary translation.
She was a co-founder of the non-profit foundation lettera27 and a member of OPLEPO, Opificio di Letteratura Potenziale (Workshop of Potential Literature).
Marco Belpoliti is an essayist and writer, a professor of Literary Criticism and Literature and Visual Arts at the University of Bergamo and he collaborates with “L’Espresso” and “La Repubblica”. Marco is co-editor in chief of the “Riga” series (Marcos y Marcos) and the online magazine “doppiozero.com “.
With Guanda he has published: Il tramezzino del dinosauro, Il corpo del capo, Senza vergogna, Pasolini in salsa piccante, La canottiera di Bossi, Da quella prigione, L’età dell’estremismo, Primo Levi di fronte e di profilo, La strategia della farfalla. With Einaudi: L’occhio di Calvino e Settanta.
He has edited many works by Primo Levi and an edition of his complete Works (Einaudi 2016).
Roberto Di Puma
Co-founder, Board Member
Entrepreneur and manager, since 1975 he has been working in cultural organizations and cooperatives, developing editorial and product innovation products.
From 2004 to 2018 he covered various positions at Moleskine as part of Management (B2B, product design, publishing, licensing and new business).
In 2006 he Co- founded the non-profit foundation lettera27 that became Moleskine Foundation in 2017.
Co-founder, Board Member
Co-founder of the Moleskine Company, he was in charge of sales and marketing since its foundation in the 1990’s. He defined Moleskine global distribution strategies and built its worldwide sales network. At the end of 2014 he became senior advisor, and since the end of 2015 he does not hold a position at the Company.
In the previous years of his professional career, he worked as CEO and as a strategic marketing consultant at a number of design companies. During his professional experience, he carried out training activities for selected private companies and universities.
Thanks to his passion for traveling and sailing he developed numerous projects based on solidarity principles, diffusion of knowledge and cultural exchange.
Today he is active in non-profit activities aiming at promoting dialogue and mutual exchange of ideas among people of the sea and their different cultural languages.
Co-founder, Board Member
Co-founder and Executive Board Member of Moleskine Foundation.
She has always worked in the cultural field with the focus on education and access and sharing of knowledge. Main areas of expertise: Innovative/Unconventional Education, Art and Culture for social transformation, Strategic/Management consulting, Ethical Fashion/Design, Fashion Journalism, Social Entrepreneurship. In her life there are three key leitmotifs: music, neuroscience and synaesthetics.